I was invited to the 2015 Adobe Jam to participate in a 2 man team event with my good friend Adam. The brief was to be answered in a 3 hour design challenge with the theme “Creative powers for good”.
Taking the brief and running with it in the tight deadline, Adam and I decided to take the Pen is mightier than the sword motif and update it. We wanted to work in some of the tools that people use in conjunction with the Adobe Creative Cloud.
Soda Press Co.
This was a group work project, the aim of which was to rejuvenate a dreary and dead location of our choice in a location in Sydney. My group had a few ideas that were scattered all around the city, however we settled on the small park located out the front of Central Station. Hundreds of people walk through this park every day and it badly needed some re-vamping.
We set about researching City of Sydney Council guidelines and speaking to the RailCorp Property Manager, Glen Green, about the rules and regulations involved in the proposed development before we started to draft up our ideas. We then went about speaking to the public, who walked through the park every day about what they would like to see in the park if it were to be re-vamped.
We then put all of our research, reasoning and final concepts into a large format pitch document, full of images and cheesy rail related humour. We chose to do the majority of the book in black and white to depict the current dull and lifeless environment of the park. Towards the end of the book when we started to delve into the re-development mock ups that we had created we slowly introduced colour. This helped visually depict the atmosphere that we wanted to inject into the proposed improved re-design.
My role in the team was in the conceptual and ideation stages, providing quick sketches and renderings of the environment, as well as overseeing the illustrations being completed by other team members. I assisted with the art direction of the visual style in the document, as well as the creation of the typographic treatments.
E Jordao Design.
This was created at Naked working with the lovely Dan & Ash to create a bunch of social, animated and print to sit with the global Chambord campaign.
This was our first real foray into user centered design. I found it a super interesting topic, as it required a lot more thought than just creating a visual style. We had to contemplate an issue in society that needed a solution. Our role was to create a campaign that focused on helping to address the issue.
We set out as a group of four and pondered plenty of ideas however, the one that hit home was the rising price of electricity. We researched the reasoning behind the rash of significant price increases, as well as the future of alternative energies. With the global energy market shifting towards renewable sources, we decided to create a campaign to help power users to understand what was going on with their bills.
We did this by creating a friendly and personable approach to customer service by Energy Australia. The idea was to inform the users of their energy consumption with the Ample-meter, a device that plugs into the wall and reads how much energy an appliance uses. This then converts that data into a dollar figure so that people can track their usage and costs before the bill rolls in. We opted to give them the ability to compare their usage with others through an online forum, which was also filled with tips and facts to help them minimise their bills.
Interestingly, we created this idea in late 2012 and in early 2013 Energy Australia released a campaign that tackles the issue in a similar manner. They also use a website that tracks the customers power bills, also allowing them to compare their usage with other house holds.
Unlike all my other work on this site, there was no brief for this one. It’s all just me and what’s in my head. I use this book to express what I’m thinking and a lot of these projects I would love to make into larger, more intricate artworks and submit them to shows. This book is where I release what’s pent up inside my mind, be it good or bad. It can be soft, subtle drawings or aggressive outpourings. I think it’s the best way to release my energy into something that I can look back and remember or laugh at a later date.
I love to dabble in a bit of everything in here, as it’s all about experimentation and trying new things. Most things work, but there are always failures. The biggest challenge and greatest teacher to me is failure. If something stuffs, up you have to step back and think about a way to solve the issue so that the drawing isn’t completely ruined. I think it has taught me a lot about being less precious with my work, yet given me a greater eye for detail. I constantly re-evaluate my work and assess the areas that I need to improve. This book helps me achieve that in a relaxed and pleasurable way.